The Blog
Summer is here
Posted on May 02, 2005 at 12:46 AM in News
It seems the same thing happened around this time last year. The days have been longer than the nights for a while now, the temperatures have been crossing the 20C line on the thermometer and the line-ups at the beer coolers are getting longer.
These are all clear signs that summer has arrived in the Yukon. Looking at beer sales...we should let you know before we continue that we use beer sales as a barometer of weather conditions.
Hot and sunny weather means more beer sales, cold and cloudy means less.
Back to my point, We’re looking at beer sales in the Yukon this year and can tell that the summer is upon us. The guys in the back have already started the double shifts on the canning line and we seem to be brewing constantly. So looking at beer sales in Alberta, we expect to see the same thing. Except, just like last year the barometer doesn’t seem to rise as quickly.
That causes a little bit of panic, are the marketing programs failing?
So we start looking for what the problem is. With some new agents in Alberta we’ve been hearing on occasion what the weather is like outside. We hadn’t really paid much attention to the small talk about weather until we started looking for why beer sales weren’t picking up. Then we got the same surprise we got last year.
When we asked Heather, Dave and Doug about the great weather in the warm sunny south and compared it to weather here in the cold dark north; it wasn’t what we expected. So much that we I had to do a little digging to see if it was really true. So here are the facts.
On the first weekend in May it was raining with highs of 14 in Edmonton, Cloudy with highs of 10 in Calgary and Whitehorse was sunny with highs that almost broke 20. Go back a week earlier to the last weekend in April and we were a little chilly here in Whitehorse with highs of 12, but warmer than Alberta! Calgary got up to +5, but Edmonton didn’t even get above freezing.
In fact, since the beginning of the month Whitehorse has been warmer that either Calgary or Edmonton for 8 of the 16 days reported.
That could cause us a problem.
Can we really say that beer from the Yukon is “ …beer worth freezin’ for� when it seems as though, we aren’t freezin’ like we’re expected to?
Comments