The Blog
Arctic Red no more! Meet Yukon Red
Posted on January 08, 2007 at 2:20 PM in Product
New Year, New Look
We have renamed our beloved Arctic Red to Yukon Red. It is also sporting a new streamlined look. We have been struggling with Molson over the ‘arctic’ word in the name for some time, since Molson has it trademarked for brands they don’t use. Molson offered to license the name to us free, which looks like a good deal at first. But….
Then we got to thinking. Why would we build an unbelievable reputation, win international awards just to have Molson own the name? Why would we advertise for them? Doesn’t make sense. So after many deliberations and many names, we concluded that they all sounded fake and contrived. So, we went simple, Yukon Red. We are proud of the name and new look and think you will be to.
Next on the docket is Yukon Gold. We have decided it is time for a new look which will be released later this year and we will be keeping you up to date.
Comments
Bob Baxter said on February 07, 2007 at 3:09 PM
Yes, that is Nathalie Parenteau’s artwork on the new label. She pretty much blew our socks off here at the brewery. And, she was great to deal with.
Goran Rajlic said on March 03, 2007 at 8:29 PM
Been there,drunk Red Arctic.Will come back, to have a sip of Yukon Red!
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Marko Marjanovic said on February 05, 2007 at 11:25 PM
This is an ode to Arctic Red,
Once full of life, now you are dead.
I feel like I’ve lost an old bearded friend,
I guess all good things must come to and end.
But you’ve been reborn! With a new name as well,
Back from the dead, to chase Molson to hell!
I love this beer!
Wow, is that Nathalie Parenteau’s paintings on the new labels?